Digital Marketing and E-commerce Assistant Manager
ID: 1668336
Responsibilities
- Execute digital marketing campaigns across Singapore, Thailand, and Malaysia, ensuring alignment with regional and global brand strategies.
- Coordinate activities across websites, webshops, CRM/EDM platforms, social media channels, paid media, and e-commerce marketplaces.
- Adapt regional and global marketing campaigns for local market relevance while maintaining brand consistency.
- Manage website and webshop updates, including landing pages, product content, banners, SEO inputs, and digital merchandising initiatives.
- Support e-commerce and marketplace activations with business partners, including asset coordination and campaign performance reviews.
- Maintain accurate, timely, and brand-compliant online product and campaign information.
- Execute CRM and EDM campaigns to support customer acquisition, engagement, retention, and reactivation objectives.
- Develop and support localized customer journeys, lead nurturing programmes, loyalty initiatives, and personalised communications.
- Analyse customer data to enhance audience segmentation, targeting, and conversion performance.
- Coordinate social media, EDM, and digital content calendars in alignment with the regional marketing plan.
- Develop and localise digital content, including social media posts, EDMs, website content, banners, videos, and partner marketing materials.
- Collaborate with agencies on PR, influencer/KOL, paid media, and digital marketing initiatives, including campaign tracking and reporting.
- Monitor campaign performance metrics, including website traffic, engagement, lead generation, conversion rates, media efficiency, and ROI.
- Translate campaign insights and market trends into actionable recommendations for continuous improvement.
- Support translation, proofreading, and localisation of digital campaigns, CRM communications, product information, and partner-facing materials.
- Ensure consistent brand presentation across digital channels, partner platforms, and customer touchpoints.
- Provide digital marketing support for events, product launches, retail activations, demonstrations, and partner campaigns.
- Coordinate event communications, CRM follow-up activities, social amplification, and post-event performance reporting.
- Act as the primary digital marketing point of contact for internal stakeholders, agencies, distributors, and trade partners across the region.
Requirements
- Relevant experience in digital marketing, CRM, social media, e-commerce, brand communications, or marketing activation.
- Experience within premium consumer goods, luxury, retail, or lifestyle industries.
- Experience collaborating with regional teams, distributors, and external agencies is an added advantage.
- Strong knowledge of digital marketing channels, CRM/EDM platforms, paid media, social media management, and website/webshop operations.
- Experience supporting e-commerce platforms, online marketplaces, and digital merchandising activities.
- Ability to analyse marketing performance data and provide practical business recommendations.
- Experience managing digital content, campaign assets, and localisation projects.
- Proficiency in English, both written and spoken, for business communication with regional English-speaking stakeholders across multiple markets.
- Familiarity with SEO, customer segmentation, and marketing analytics tools is an added advantage.
To Apply, please kindly email your updated resume to cv_rei@goodjobcreations.com.sg
We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.
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EA Personnel Reg. No.: R2199706
EA Personnel Name: Matsuda Rei
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